Since its development, social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital marketing strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs. This is how we work: Firstly, we run an audit to determine your social landscape. We will look at your competitor’s activity – what’s working for them? Where do the opportunities lie? – alongside profiling your audience and determining how they behave.
This is used to develop our strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.
After this, we create and curate content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximise effectiveness.
We’re constantly monitoring and analysing, spotting opportunities and using data-driven insights to optimise our posts and campaigns. We use a mixture of social listening tools and advanced analytics to find how people are responding and who best to target to deliver the best performance.
Finally, we send you fully customised social reports showing you key metrics on page and campaign performance alongside actionable insights and our recommendations for the future. We cut through the fluff and show you only what’s important to achieve your goals.